Marketing Head-Pharma Rx
Vacancy Number: PR-241733
China, Shanghai
Fulltime: 40 hrs a week
Experience: 5 years
Closing: December 04, 2024
Introduction
What are you going to do
1、行业洞察：及时了解国家经济、产业政策以及临床领域情况，洞察行业发展趋势及竞品策略，并进行分析和科学预测，为公司决策提供依据；
2、产品全生命周期管理：结合外部市场信息及内部产品布局情况，为研发端新品引进提供建议；负责新品上市营销与推广；明确产品定位及产品组合，布局渠道网络；推进产品定价，为产品损益负责；
3、策略制定及跟进执行：结合产品战略及销售目标，制定产品营销、品牌传播及推广策略，并与区域密切沟通，监控产品在区域的业绩表现，实时分析、提示风险、落实改善举措，助力销售目标达成；
4、学术平台搭建及关键KOL管理：搭建公司产品相关跨领域交流的学术平台，持续建设KOL专家网络并维护管理，提升公司品牌影响力；
5、市场体系搭建：制定相关制度流程，建立健全的市场营销体系；建立市场活动执行监督及管控标准，确保活动有效性；搭建销售赋能体系，持续提升销售技能；
6、费用预算及控制：制定公司市场费用预算，合理控制市场费用支出；
7、团队管理：明确部门关键结果指标，牵引并指导团队达成拿到业务结果；并持续提升团队能力，构建人才梯队。
Essential skills and knowledge
1、45岁左右，性别不限，本科及以上学历，医药类相关专业；
2、2年以上同岗位经验，10年以上医药行业全渠道市场工作经验(同时具备外企及民企工作经历优先)；
3、主导搭建过市场营销体系，负责过产品全生命周期管理，有品管策略落地成功经验:有骨科、精神科、耳鼻喉科、妇科、儿科中任意1-2个科室产品市场经验，全国有一定的KOL专家资源；
4、掌握临床医学、市场营销、消费者心理学等基础理论知识;具有行业河察、策略制定、学术平台搭建及KOL开发管理、数据分析等基本能力。
What we offer
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At Brunel, we are proud of our unique corporate culture, which is shaped and nurtured by the collective efforts of our employees. Our work environment is characterised by an authentic, communicative and inclusive approach to teamwork that fosters an atmosphere of collaboration and creativity. Our values are at the center of everything we do – for our clients, our colleagues and ourselves.
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Learn more about our global network of specialists!
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Since 1975, our mission has always been to connect specialists to exciting career opportunities, to support the development of these careers, and to offer fair and equal employment. This has enabled us to create a truly sustainable and durable business model. Having a passion for people and caring deeply for the environment is not only part of Brunel’s DNA but is also reflected in our culture and values. As a global company, we take our social responsibility very seriously.