Marketing Head-Retail
Vacancy Number: PR-241734
China, Shanghai
Fulltime: 40 hrs a week
Experience: 5 years
Closing: December 04, 2024
Introduction
What are you going to do
1、市场策略管理：根据公司年度营销战略，结合零售市场现状，部署公司市场战略与规划；
2、产品管理规划：负责公司品牌定位研究与管理，以及产品定位、产品组合梳理，对品牌和产品布局提出发展策略、路径及规划；
3、品类渠道管理：基于产品品类进行渠道分析，制定符合产品营销的渠道，搭建营销合作伙伴协议与履约管理；
4、市场调研分析：基于消费者组织开展产品对应的消费人群需求与购买行为研究，基于行业开展竞对产品分析，找到产品消费增长点和核心卖点，形成产品增量策略并组织执行；
5、市场活动管理：监督市场推广活动实施情况，监督市场活动成本
6、费用管理：各品类成本分析，产品投入预算
7、部门管理：负责市场部内部管理工作，分工与协同，内部人才培养与赋能；
Essential skills and knowledge
1、年龄性别：33-40岁，性别不限
2、学历专业：本科及以上学历，医学、药学、市场营销等相关专业；
3、5年以上医药或大健康行业工作经验，5年以上市场或品牌管理同岗位经验，外企经验优先；
4、具备丰富的市场营销策划，品牌运作经验，有运作过亿规模以上零售市场药品的成功案例。
What we offer
Are you the perfect match for this vacancy? Apply in 5 minutes and let's get in touch!
Anything Else?
Shape your future
Are you ready for the next step in your career? Join Brunel’s powerful global network, where passionate, results-driven specialists come together with industry-leading clients. By connecting specialists to pioneering projects, we drive change in many industries, enabling growth and delivering great outcomes. Brunel helps you reach your full potential and empowers you to make an impact within a purpose-driven global company.
Explore your career opportunities!
Explore your career opportunities!
Our Culture and Values
At Brunel, we are proud of our unique corporate culture, which is shaped and nurtured by the collective efforts of our employees. Our work environment is characterised by an authentic, communicative and inclusive approach to teamwork that fosters an atmosphere of collaboration and creativity. Our values are at the center of everything we do – for our clients, our colleagues and ourselves.
Learn more about our global network of specialists!
Learn more about our global network of specialists!
Our ESG Commitment
Since 1975, our mission has always been to connect specialists to exciting career opportunities, to support the development of these careers, and to offer fair and equal employment. This has enabled us to create a truly sustainable and durable business model. Having a passion for people and caring deeply for the environment is not only part of Brunel’s DNA but is also reflected in our culture and values. As a global company, we take our social responsibility very seriously.