Marketing Manager (Pharma)

Role Overview

We are looking for a skilled Marketing Manager to lead the Pharmaceutical division of our Healthcare segment in Singapore. This individual will oversee the execution of marketing strategies, manage budgets, analyze market dynamics, and drive product communication and promotional activities to meet business goals.

Key Responsibilities

• Plan and manage departmental budgets to ensure resources are utilized efficiently.
• Develop, implement, and evaluate marketing strategies for products and services, aligning them with overall business objectives.
• Establish and monitor annual marketing budgets, addressing any discrepancies between planned and actual expenditures.
• Analyze market trends, customer behaviors, and competitor activities to identify growth opportunities and adapt strategies accordingly.
• Oversee promotional campaigns, ensuring effective execution of advertising and marketing activities.
• Manage product communication initiatives, including launches, exhibitions, and media relations, to enhance visibility.
• Prepare detailed reports and analysis for management to aid in decision-making.
• Collaborate with internal teams and external stakeholders to align marketing plans with business priorities.
• Build and maintain strong relationships with external vendors, such as advertising agencies and event organizers, to ensure seamless execution of marketing initiatives.

Requirements

• Solid understanding of the healthcare and pharmaceutical industry, including marketing principles and practices.
• Advanced research, analytical, and presentation skills.
• Proficiency in English, both spoken and written.
• A degree in Marketing, Business Administration, Economics, or a related field; a master’s degree is an advantage.
• At least 5–8 years of experience in pharmaceutical marketing or senior product management, with 2–3 years in a leadership role.